Small Changes to Make a Big Difference

Calendar
Register
When:
September 18, 2014 @ 1:00 pm – 2:00 pm
2014-09-18T13:00:00+01:00
2014-09-18T14:00:00+01:00
Where:
The RSA
8 John Adam Street
London WC2N 6EZ
UK
Cost:
Free
Contact:
Events Team
+44 (0)20 7451 6868
Email
Event website
Psychology

carrottsIn the field of influence and persuasion, Robert Cialdini is the world’s most cited living social psychologist, and the author of the seminal work ‘Influence’.

He returns to the RSA to reveal the small changes that make the biggest impact when persuading others; and to consider how we make best use of this knowledge to create positive change across organisations and industries.

Speaker: Dr Robert Cialdini, Regents’ Professor Emeritus of Psychology and Marketing, Arizona State University.