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About this talk

The modern world is built on principles of scarcity: the idea that value falls as supply increases, that technology and systems are designed to produce the same result every time, and that organisations form to minimise the costs and complications of exchange. Generative computing challenges each of these assumptions. Rather than relying on scarcity to create value, generative AI creates value through abundance, context, and variation. It generates unique, situation specific meaningful outputs at runtime, rather than replicating a predetermined design. In this new environment, increased supply can generate greater value, not less. And firms exist to create and capture value from abundance. Join Youngjin Yoo for his inaugural lecture, where he will set out a new agenda for understanding how this technological and economic shift is reshaping value creation, technological design, and the organisation. Chair: Sarah Ashwin, Head of the LSE Department of Management and Professor of Comparative Employment Relations. Join us on campus or register to watch the event online at LSE Live.

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