An Introduction to Design for Beginners and Non-Designers

Limited spaces available so register now to secure your place:
https://www.eventbrite.com/e/skills-workshop-an-introduction-to-design-tickets-32120337795

Working on a start up but lacking skills in design?
This session will help beginners and non-designers get comfortable with the basic principles of design (colour, typography, layout and psychology) and pick up the intangible skills that are hard to learn alone, but essential in coming up with fresh ideas, working with other creatives and designing with human behaviour in mind.

The main topics that will be covered are:

• FUNDAMENTAL DESIGN PRINCIPLES
A walkthrough of a design from start to finish to show how a designer comes up with and implements concepts, and a review of existing designs to see how colour, typography, layout and psychology are used and how these can be applied to your own work

• DESIGNING FOR A PURPOSE
A practical session to show the considerations and decisions a designer needs to make to fulfil an objective such as to communicate a message clearly, make something intuitive and easy to use, attract and guide attention and so on.

• HOW TO GET STARTED
A few short stories to demonstrate common mistakes beginners make and how to avoid them, how to come up with ideas and then translate them into an actual design, and ways to find opportunities to practise your skills

This workshop will be tailored to people with no or little previous design experience.

Check out previous workshops here: https://www.youtube.com/watch?v=MmfRPcybmAY

This workshop will be taught by Barney Yau. He has 8 years of design experience, started 3 design companies since he was 16, and has worked on over 200 projects with startups, SMEs and multinational corporations. He also taught design to over 500 students at Google Campus London, The London School of Economics, Imperial College London, The University of Warwick, Durham University and at HKUST for over 3 years, and have run private design sessions with startups, hackathons and incubator cohorts.