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Target Audience This programme is designed for professionals and decision-makers across the healthcare ecosystem, including: ▸ Corporate executives and strategy leads in pharma, medtech, diagnostics, and digital health ▸ Business development and market access professionals ▸ Investors, venture capitalists, and health technology analysts ▸ Policymakers and procurement leads in health systems and public agencies ▸ Clinicians and translational researchers with entrepreneurial ambitions ▸ Entrepreneurs and founders building health innovation ventures ▸ Researchers, Policymakers No prior economics training is required. The programme is designed to be accessible to driven professionals with a strong interest in healthcare strategy and business. Learning Objectives By the end of the programme, participants will be able to: ▸ Understand the foundational principles of health economics and their application to corporate strategy ▸ Interpret and critically appraise cost-effectiveness analyses, budget impact models, and HTA submissions ▸ Navigate the reimbursement and market access landscape across major health systems ▸ Develop and communicate compelling business cases for health technologies ▸ Engage confidently with health economists, HTA bodies, payers, and investors ▸ Apply economic reasoning to translational research, M&A evaluation, and innovation pipelines   Teaching Format & Methodology The programme employs an active, business-school methodology rather than traditional lecture-based instruction. All sessions are designed to accelerate practical understanding through immersive engagement: Methodology Purpose Expert-Led Interactive Lectures Conceptual frameworks delivered by Oxford faculty and sector experts Real-World Case Studies Analysis of actual HTA decisions, reimbursement cases, and market access outcomes Business Case Workshops Structured group exercises translating learning into corporate scenarios Plenary Debate & Discussion Facilitated sessions to challenge assumptions and stress-test frameworks Peer Learning & Networking Structured interaction among a curated cohort of professionals Expected Outcomes Participants will leave the programme with tangible, organisation-ready capabilities: ▸ A solid and immediately applicable understanding of health economics and HTA frameworks ▸ The confidence to engage productively with health economists, HTA bodies, payers, and investors ▸ Practical tools to integrate economic thinking into corporate strategy, R&D, and market access planning ▸ A compelling business case framework applicable to their own organisation's projects ▸ Access to an exclusive peer network of healthcare professionals and Oxford faculty ▸ An Oxford Certificate of Completion from Kellogg College

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