Join us for a lunchtime talk by Geoff Kistruck – Associate Professor and Ron Binns Chair in Entrepreneurship at Schulich School of Business, York University. Geoff’s primary research interests involve social entrepreneurship and innovation, principally within the context of poverty alleviation efforts in base-of-the-pyramid markets.
His talk will focus on Base-of-the-Pyramid (BOP) markets and how they present significant governance challenges when undertaking large-scale investments. In the absence of strong legal institutions, organizations must design creative solutions for ensuring that local partners adhere to their agreements. Drawing upon social interdependence theory, his talk will propose that the use of alternative goal structures will serve to motivate local partners to fulfil their commitments.