Symposium in Applying Psychology & Neuroscience to Business

Venue: John Henry Brookes Lecture Theatre, Oxford Brookes University, Headington Campus, Gipsy Lane OX3 0BP

Time: Sunday 8 November (Week 5), 9:30 am – 5:30pm

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The ‘Symposium in Applying Psychology & Neuroscience to Business’ is a first of its kind inter-faculty venture at Oxford Brookes University (Sponsor) between the Faulty of Business and the Faculty of Health and Life sciences.

There has been an increasing trend in applying insights provided by psychology and neuroscience to business in fields such as neuromarketing, consumer neuroscience & psychology, sensory marketing, and crossmodal research. Thus, jointly organized by Oxford Brookes University, Psychology & Neuroscience Applications Society (PsyNAppS) of the University of Oxford, and the International Research Institute for Applied Neuroscience (IRIANS), this Symposium is a confluence of inter-disciplinary, inter-university and academic-industrial collaborations, featuring six talks from renowned academics & industry professionals, a panel discussion and a networking event thereafter.

The event is free and open to all enthusiasts. Tickets are available on a first come, first served basis only as there are limited seats.

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Full Schedule:

10:00-10:45
Advancing Sustainable Consumption: Some Research Thoughts on a Perennial Behavioural Change Problem
– Prof. Janine Dermody, Professor in marketing and consumer psychology, OBU

10:45-11:30
The Brain’s responses to food cues
– Dr. Sanjay Kumar, Senior Lecturer in Cognitive Neuroscience, OBU

11:30-12:15
Using Neuroscience to Improve Communication with Consumers
– Dr. Bradley Vines, Director Neuroscience Europe, AC Nielsen

12:15-1:15
Lunch Break
Kindly make your own arrangements – The Brookes Cafe has options for sandwiches, warps & light snacks & beverages

1:15-2:00
Bringing Neuroscience to the world of Product Design and Performance
– Dr.Ashish Umre, Artificial Intelligence Scientist, Tesco PLC

2:00-2:45
Consumer Responses to Sensory Overload: A Crossmodal Compensation Framework
– Prof.Rhonda Hadi, Associate Professor of Marketing, SBS, University of Oxford

2:45-3:30
Psychological Research Meets Industry: Challenges and Opportunities
– Alejandro Salgado Montejo, Researcher, Crossmodal Lab, University of Oxford

3:30-4:15
Panel Discussion & Q&A
– All Speakers

4:15-5:00
Networking Event over Tea/Coffee

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For any further questions about the symposium and booking please email:

[email protected] (Christopher Spurgeon)
[email protected] (Indroneel Chatterjee)