Who’s listening? Communicating research in a noisy world
Dan Richards-Doran, Communications Manager, Nuffield Department of Primary Care Health Sciences, University of Oxford
The proliferation of social and digital media tools, combined with the availability of camera-equipped smartphones, means anyone can set themselves up as an online channel. Scientists looking to disseminate their research findings now no longer have to simply rely on their press office or publisher, they have at their finger-tips a fancy toolbox of tactics to broadcast their evidence to the world, but with the increasingly crowded media landscape how can they ensure their message gets through to the right audience?
This talk will discuss who the “public” actually are and what media they consume when it comes to science. Applying basic communications planning theory, it will briefly overview how to develop a plan before embarking on any communication activity, highlighting the opportunities for getting the most out of social and traditional media and the importance of dialogue to support science communication with impact.
Dan is Communications Manager at the Nuffield Department of Primary Care Health Sciences, University of Oxford. He is responsible for communicating the Department’s research communications and supporting researchers to communicate their work.
This talk is part of the Knowledge into Action module, which is part of the MSc in Evidence-Based Health Care.
This is a free event and members of the public are welcome to attend.