The aim of this seminar is to help startups and SMEs manage their brand effectively as they grow. The speakers will provide advice and guidance to Founders, CEOs and Marketing professionals on legal issues, such as securing registrations and dealing with infringements. How to develop your brand tone of voice, social media strategies and get the most out of your social media platforms whilst maintaining brand consistency. Influencer engagement; how to make your brand the center of your communities and connect consumers to the influencers and their worlds. And finally, give first hand experience of what’s like to manage the brand reputation of a fast-growing company.
WHO?
Katie McPhee – Strategic Marketing at Eventbrite
Mark Stafford – Brand Protection Partner at Lee & Thompson
Dudley Nevill-Spencer – Director of Brand Revolution
Alison Battisby – Founder of Avocado Social