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Do you want to improve your finances? Increase motivation at work? Lead a happier and more fulfilling life? Achieve your goals? Then join us for this introduction to behavioural economics, and a look in to how it can be used to improve our everyday lives.
Drawing on the fields of economics and psychology, behavioural economics is currently one of the most popular ideas in formulating public policy and informing consumer studies. This is because understanding how and why people make decisions can help to influence behaviour; and goes to the very core of how we react as economic agents in a modern society.
Joe Gladstone, a Behavioural Scientist and researcher at the University of Cambridge, will outline cutting-edge research and suggest how behavioural economics can be applied to real life.
Joe Gladstone
Joe Gladstone is a Behavioural Scientist and researcher at the University of Cambridge, where he applies academic insights from behavioural economics and consumer psychology to solve real-world problems. Alongside his research, Joe is an academic advisor to some of the world’s largest financial institutions, governments and corporations.
Prior to beginning his PhD, Joe graduated first in his class, with the highest overall marks, in degrees from Oxford and Cambridge Universities, and has been awarded in excess of £150,000 in competitive academic scholarships and prizes.
Joe’s research aims to use interventions derived from behavioural economics and decision theory to ‘nudge’ consumers to improve their financial decisions. These nudges take the form of text messages, emails and letters and are targeted at increasing savings behaviour, discouraging pay-day loan use and changing other financial behaviours.
Recent work has included:
• Designing large-scale field experiments to increase savings behaviour of low income consumers.
• Optimising websites by applying behavioural economics alongside A/B testing.
• Running online experiments to test consumer decision making in financial services marketing.
• Analysing matched transaction and psychometic data to investigate purchasing patterns.